After the last Miu Miu ad was banned for featuring 'dangerous images' of 15-year-old actress Hailee Steinfeld, it's no wonder the label has decided to go in a different direction.
The new campaign sees Alice in Wonderland star Mia Wasikowska, who has been signed up as the new face, in a slightly less controversial pose.
The 22-year-old shows off the new collection against a plainer backdrop.
Mia for Miu Miu: Mia Wasikowska is the new face of Miuccia Prada's label
She has also been a fixture on the fashion scene, attracting attention for her quirky style.
The Australian star was pictured on the front row of the Miu Miu show last season - a clue she was the next big thing for the brand, owned by Prada.
Next big thing: The Australian star was also pictured on the
front row of the Miu Miu show last season
Wasikowska's movies, including Alice and critically-acclaimed comedy The Kids Are All Right, took a staggering $1.03billion at the global box office.
She replaces Hailee, whose ad was banned by the Advertising Standards Authority after it received a complaint that it was ‘irresponsible’ because it was suggestive of youth suicide.
The watchdog rejected the concern, but ruled the image broke industry codes because it showed a child in an unsafe location.
Banned: Hailee Steinfeld's ad for Miu Miu was banned after it was deemed 'irresponsible'
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